By William Winston,Robert H Loeffler
- a diagrammed writing technique for transparent structure
- a record of do's and don'ts to avoid universal errors
- samples of the commonest forms of releases
- a step by step clarification of free up creation, in order to not forget vital projects for completion
- suggestions on how one can write comparable releases, comparable to tradeshow press kits
Experienced in-house communications and PR writers, nonprofit PR staffs, executive and armed forces public affairs staffs, and advertisements enterprise writers will locate Loeffler's publication a convenient reference for sprucing press free up writing talents. university undergraduate periods in journalism, technical writing, and enterprise verbal exchange will discover a consultant to getting ready reasonably-priced Press Releases a great tool in studying the basics of press liberate writing.
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Extra info for A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources)
A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources) by William Winston,Robert H Loeffler